While you are making the rounds of the stores looking at the similar products, this is an opportunity for you to do some other research that will get you ahead of the game when you are ready to market your invention. Take a small pad and a pen with you and write down the name and location of the manufacturers of similar merchandise. You will find this information on all products that are offered for sale. It will be on a sticker or a hangtag or stamped somewhere on the item. These are the companies that will be your marketing targets later if you plan to license your product for royalties.

Or, they will be your competition if you plan to build a business around your invention. Either way, it will be to your advantage to know as much as you can about these companies that manufacture products similar to your invention. If your invention is something that is not specifically a retail item, such as a medical invention that would be sold through specialty outlets, you will need to track down those specific outlets and catalogs (perhaps with the help of a medical professional) in order to search in that area. However, if you have developed such an invention, chances are excellent that you are already familiar with those specialized outlets.

If your invention is in a field that is a specialized area in which the products are not found in the usual retail outlets, you may need assistance from professionals in that industry during your research or development phase. Be sure to have each person who assists you to sign a non-disclosure document for your files.